Key points
ACRA advises against identical or reserved names, offensive terms and names protected by law. Search existing and reserved names and consider trade marks, domains and social-media identifiers. Some proposed words or activities trigger referral to another authority, adding a further review stage.
Planning your next steps
Certain additions are disregarded when assessing whether names are identical. Adding a legal suffix, geographic term or common business descriptor may therefore fail to distinguish the application. Choose meaningful differentiating words instead. For preparation, keep alternative names ready and complete the relevant checks before paying a non-refundable application fee; availability checking does not guarantee final name approval.
Official source
A concise, independent Apex Gateway guide based on the official English source, not a reproduction of the complete document. Consult the original for full conditions, exceptions and subsequent updates.
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