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Registration · ACRA

Business Names: From Selection to Reservation

Name preparation involves more than checking whether a preferred name appears available.

Source checked · 11 October 2026

Key points

ACRA's naming directory links to selection rules, Bizfile reservation, referral authorities and SSIC activity classification. The name and the proposed activity can affect whether another authority must review the application. Selecting the intended business structure and accurate activity codes should therefore form part of the same preparation.

Planning your next steps

The reservation guide explains the 120-day period, while the withdrawal guide covers applications that have not yet been approved. Use these linked pages for the exact steps and conditions. As a practical sequence, shortlist suitable names, compare the relevant activity descriptions, check referral requirements and only then submit. The overview does not itself reserve a name or guarantee its approval.

Official source

A concise, independent Apex Gateway guide based on the official English source, not a reproduction of the complete document. Consult the original for full conditions, exceptions and subsequent updates.

Read the official source ↗
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