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Using ASEAN in a Business Name

Using ASEAN in a business name requires a regional basis and specific permission.

Source checked · 11 October 2026

What the document covers

The guidelines set criteria before a request to use ASEAN is referred for permission. Private-sector applicants must meet the stated regional-character requirements; ordinary name availability is not enough.

Specific requirements and implications

The supplied guidelines require offices in at least five ASEAN member states and a regional headquarters within a member state. The proposed use must respect ASEAN's reputation and objectives. Applicants provide an undertaking and a detailed description of the business's nature, purpose and functions through the referral process. The final decision rests with Singapore's ASEAN National Secretariat, so ordinary name reservation should not be treated as the only approval needed.

Official source

A concise, independent Apex Gateway guide based on the official English source, not a reproduction of the complete document. Consult the original for full conditions, exceptions and subsequent updates.

Read the official PDF ↗
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