Prepare before crisis
Issues management is proactive; crisis management responds to an event. Establish a team, emergency-response procedures, communication channels/protocols and exercises, with plans sized for available resources. Clarify spokesperson and leader duties and how to handle media/social platforms.
Eight considerations during crisis
Control/contain the situation; gather facts; establish central command; communicate early and repeatedly; address media and social platforms; contact affected groups directly; maintain operations; and plan recovery. Leadership practices must adapt across preparation, response and recovery. Official 2020/2022 seminars, communication-plan and leadership slides address spokesperson selection/training and statements; all remain linked below.